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The Company
Since its humble beginnings in the 50’s, the Tupperware can be found in the homes of virtually every known culture in the world. The brand has become a name synonymous with uncompromising quality, innovation and excellent usability.
Today, Tupperware Brands Corporation is the global direct seller of premium, innovative products across multiple brands and categories through an independent sales force of approximately 2.2 million in more than 100 countries
Keeping to its vision of making a difference in people’s lives, the company continually evolves by adding product lines and brands that are relevant to the times. In Malaysia, Tupperware Brands’ portfolio of products and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware, TupperClean and TupperChef brands and beauty and personal care products through BeautiControl and NaturCare.
The Tupperware Brand Products
Tupperware brand products have closely followed rollercoaster trends from the suburban movement to the 60’s feminist revolution to ‘90’s “cocooning” continually adding a unique organizational touch to the lives and kitchens across the nation.
In 1946, Tupperware’s inventor, Earl Tupper introduced his legendary airtight seals patterned after the inverted rim on a can of paint which prevented food from drying out, wilting or losing its flavour in the now-common refrigerator.
With the ingenuity of Brownie Wise, Tupperware was sold through little gathering of friends in a woman’s home. This concept mooted the famous Tupperware party phenomena, putting the Tupperware container in millions of homes around the world. The Tupperware Party system is still the core activity in our business today.
Through the decades, the Tupperware name still stands tall for its inspiring, purposeful and enduring products that are functional and inimitable in structure form. Tupperware products have also become cultural icons- displayed in renowned museums such as the Museum of Modern Art, New York, the Centre Pompidou of Paris, the Design Museum of London, the Denstu Gallery of Tokyo, the Smithsonian Institution of Washington and the Natural Museum of American History.
Keeping with the times, Tupperware continues to innovate. As our lifestyles gets busier, and the demand for specialized kitchen products soared, Tupperware kept pace by introducing its microwaveable range ( Rock ‘n Serve, Crystal Wave), freezer storage (Freezer Mates), fridge storage for vegetables (Fridge Smart) and many others.
Globalization has also prompted products that are relevant to the needs of each culture. Some examples are the Bento Box container for Japanese meals, Kim Chi Keeper for the Korean market and Rice Dispenser for the growing Asian Market.
In response to growing environmental awareness, Tupperware containers offer positive alternatives to disposable wrap and packaging. Go Flex!, the expandable storage container is perfect for the Malaysia ‘ta-pau’ culture. Expandable to fit any kind of food, it can also be flattened to store neatly in a handbag and reduces the need for disposable containers and wraps.
At the core of it all, Tupperware is quality assured. With the current issues of the impact of plastics on our health, all Tupperware products have passed stringent tests and are built to last. They are quality products that are food grade safe, integral to family health. They are also designed to be used repeatedly, thus reducing unwanted mountains of garbage.
Backed by a lifetime warranty, Tupperware ensures consumer confidence. Tupperware will continue to enhance consumers’ lifestyles by offering ingenious design and quality construction. |
